Facebook this morning introduced changes to its News Feed to help its users better control what appears there.
With the changes to the product—a stream of friend- and advertiser-originated content that serves as a core component to the site’s appeal—1.4 billion Facebook users can prioritize updates from select friends and Pages with a tool called “See First.” They can also de-prioritize content from friends and Pages that they’d rather not see with unfollow and refollow tools, as well as use an option to “see less” and put someone “on pause” for a brief period of time. The idea behind the additions, says Facebook product director Adam Mosseri, is to give users controls that they can more easily understand.
The company has for years allowed people to hide, filter, block and prioritize various friends and Pages. The new controls are more powerful, simple, and noticeable, Mosseri says. There is also a…
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