Report: Apple Looks To Improve TV Experience, Start Own Service

CBS Philly

By KYW tech editor Ian Bush

PHILADELPHIA (CBS) – In the battle for your TV screen, Comcast and Verizon could have new competition, and it comes from the maker of the iPhone:

“The TV experience sucks,” said Apple’s Eddy Cue at the Code Conference last year. “All we have today is glorified VCRs.”

He complains the experience has been ‘stuck’ — it’s too cumbersome to have to log in to a cable account and to navigate individual apps for shows that may or may not be available when you want to watch.

Now, the tech site Re/code reports Apple is negotiating with programmers about starting its own television service, with subscribers offered bundles of channels, not unlike, but not as exhaustive as a traditional cable package.

Apple wouldn’t comment on the report. But it wouldn’t be alone in offering what’s called an ‘over-the-top’ TV service.

At the Consumer Electronics Show…

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